Learn | Waste Reduction Week in Canada

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The circular economy recognizes a combination of business models that expand beyond recycling to underpin resource efficiency through reduction and reuse. Models such as products as service, resource recovery, and sharing platforms focus on expanding product lifespan and maximizing use of material to increase their value at the design stage and at end-of-life.

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Circulytics supports a company’s transition towards the circular economy, regardless of industry, complexity, and size. Going beyond assessing products and material flows, this company-level measuring tool reveals the extent to which a company has achieved circularity across its entire operations. It does this by using the widest set of indicators currently available: enablers and outcomes. Circulytics:

Canadians send more than 12 million tonnes of clothing and textiles into the waste stream every year – and that’s not a good look. As we shop, scroll, swipe, one-click-ship, like-to-buy and pre-order our way through life, it’s easy to forget that every single “new” purchase is part of the problem. Because, “What’s one more t-shirt?” Well, it takes 2,650 litres of water to make that shirt. “A new pair of jeans?” Add 6,800 litres more. Consumers are addicted to consumption without giving thought to the impact their apparel purchasing behaviours have on the planet.

This Policy Brief is the first in a Smart Prosperity Institute series on the circular economy and Canada. It is an introduction to the circular economy concepts and landscape, written for both government and business audiences. It provides a foundation in the key concepts of the circular economy (section 2), including a look at how these fit with the Clean Growth model that is the focus of present Canadian efforts to shift to

a more environmentally sustainable economy (Box 1, the topic for a future Brief in this series).

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