Kicking off on September 7th, H&M Rewear will be available to all Canadians. H&M Rewear is a new initiative designed to offer customers a digital customer to customer (C2C) resell platofrm where users can buy and sell clothing from any brand. "We felt it was important to be inclusive of all brands in Canada rather than just limiting this platform for H&M products. We want to provide a destination for Canadians to become active participants in circularity and find new homes for garments from any brand in their closet. As this is a Canadian initiative, H&M Canada will be the first market to launch Rewear," said Frédéric Tavoukdijian, Country Manager of H&M Canada.