The Great Canadian Shoreline Cleanup became a national conservation initiative in 2002 and cleanups started appearing in every province and territory. By 2003, more than 20,000 volunteers were taking part. Public support grew as Canadians became more aware of the harmful effects of shoreline litter on ecosystems, wildlife and people. In 2010, the Vancouver Aquarium began delivering the program with WWF-Canada, a strong partnership that continues today.
The Shoreline Cleanup is now recognized as one of the largest direct action conservation programs in Canada. The Vancouver Aquarium and WWF-Canada are committed to growing the program to achieve our mission: to inspire Canadians to keep all shorelines free of litter.