But by redesigning production and consumption systems, the circular economy can play a crucial role in tackling these challenges, and achieving the other SDGs. The circular economy is about looking for solutions that address the root causes of challenges, not the symptoms; it’s about eliminating waste, not simply managing it better or cleaning up; it’s about using materials and resources rather than using them up; and it is about regenerating our natural world, rather just trying to reduce the damage we do. By remembering these principles we have an opportunity to deliver meaningful solutions to the issues people really care about, with positive social, environmental and economic outcomes.