Monday: Circular Economy & Kick-off

Circular Economy and Waste Reduction Week

Each day of Waste Reduction Week and its associated theme is presented through the lens of its contribution to advancing a Circular Economy. As a relatively new concept in Canada, the theme days will provide an opportunity to educate what is meant by the Circular Economy as each theme has its own story to tell. 

Monday’s programming showcases new and innovative circular economy stories and the organizations that are championing this new concept helping making linkages to how it advances resource efficiencies and waste reduction. 

Waste Reduction Week on CTV News

Recycling Council of Ontario and The Beer Store visited a bottling facility to highlight and demonstrate the benefits of the circular economy as part of a Waste Reduction Week in Canada segment on CTV News.

Circular Economy - An Introduction 

Products have historically been designed for convenience but with no consideration of the waste left behind. Take the coffee pod for example; Canadians use 2.8 million of them every day and most end up in the garbage. Take a raw material, make something, use it, and dispose it; that is a linear economy. The solution is in the circular economy where we design products so resources can be reused and reinvested in new products again and again.

How is this different from recycling? Rather than having to find a recycling solutions after a product is designed and brought to market — like the coffee pod — recovery and material reuse is part of the design and manufacturing process of the product from the beginning.

A circular economy also supports the idea of access over ownership. Streaming services like Spotify and Netflix rent access to content without you needing to own anything like CDs and DVDs. By shifting to access over ownership, the responsibility falls to manufacturers to make longer lasting and more efficient products that are designed with repair and reuse as primary considerations.

How can we advance the circular economy? Purchase smartly designed products meant to be reused, refurbished, and dismantled. Support companies that offer take-back of products after use. Embrace access over ownership.


   Circular Economy

Key Messaging for Circular Economy Monday

We recommend using the following messaging for Circular Economy Monday (and throughout the week!):

  • Shifting from previous linear approach to circular economy
  • Engage in products/services that use smart design and recycled materials
  • Access over ownership
  • Extend the life of materials through swapping, repairing/refurbishing
  • Support companies that offer take-back programs
  • Purchase refurbished products

Circular infographic showing how to advance circular economy




Circular Economy & Kick-off Monday Sponsored by:

The Beer Store Logo

Learn about The Beer Store's waste reduction initiatives here